PARAÍSO is a journey to the different territories of electronics and their confluences with other genres. A different festival, an experience that goes beyond music, with the care of the public and the environment as a priority.
PARAÍSO attracts a prescribing public, who enjoy in the best conditions a selection of visionary artists, with electronics as the common thread, in a green space very close to the center, with artistic interventions, a gaming area, a gastronomic and rest area.
TargetMillennials (from 18 to 34 years old) 57%, Generation Peter Pan (from 35 to 54 years old) 43%. Women 50%, men 50%. Madrid province 68%, Spain 20%, International 12%.
Media impactPR 9.6 Million euros, AD 3.2 Million euros.
SponsorsJohnnie Walker, Jagermeister, Arehucas, Pacollection, Radio 3, UCM
June 25 - 26, 2021
UCM Campus, Madrid